WHAT DO YOU HAVE THERE, RAT?
I'VE CREATED MY OWN BRAND OF VODKA.
WHAT'S IT CALLED?
RESPONSIBLY.
WHY'D YOU CALL IT THAT?
SO WHEN OTHER BRANDS ADVERTISE, THEY HAVE TO TELL PEOPLE TO 'DRINK RESPONSIBLY.'
THAT'S SORT OF BRILLIANT.
SAVES A FORTUNE ON MARKETING.